Evaluation Question 3

I have the decided the company to publish my magazine will be 'Bauer Consumer Media LTD' I looked at other magazine publishers in consideration to picking a publisher but decided on Bauer because they currently produce magazines such as 'Q' and this magazine sometimes has 'popstars' such as Lady Gaga as their cover feature, and my magazine would contrast this because my magazine would focus more on a indie/alternative and Bauer would be able to publish both magazines as they could still attract different audiences.

This also helps to explain the reason why I didn't use 'IPC Media' because they already publish NME magazine and NME would include similar articles to my magazine, therefore IPC media might put more effort into NME magazine rather than mine and therefore giving it a better promotion so my magazine wouldn't sell as many copies. So because my magazine would be with 'Bauer' more expense would be put into publishing my magazine my magazine. So it might be able to rival NME in the indie/alternative magazine genre.

As this is the first issue of my magazine, I would have to attempt to distribute my magazien very well, this is because people might not be familiar with my magaizne therefore they may decide to NME which is a magazine they would most probably already know, just to be on the safe side, as NME have a reputation for producing good quality magazines with interesting content.

Also, to advertise my magazine I would have to use tradional ways of advertising my magazine, ideas such as having posters planted in the street, whether or not they may put in stereotypical places such as bus stops. If possible I could try to create a small advert to promote the magazines first issue, although this could quite difficult considering, I might not be able to spend the budget for the whole first issue by creating a magazine, and publishing it on televison. I would attempt to perdsuade who're on included in the first issue, to tell their fans to buy the magazine, by distributing the advertisement through their websites and Twitter ETC.

Although my promote 'Vinyl's' first issue, I may also have to use some 'below the line' strategies to promote the magazine, such as trying to promote my magazine, through social networking sites e.g. facebook, in the side bar, so hopefully it will catch users eyes as they're on these sites, and influence their decison to buy the magaizne in a postive way.

Also when looking at where I will distribute my magazine too, to sell, I would hopefully sell my magaizne in supermarkets such as Morrisons and Asda, this is because when people go to do their shopping, they may walk down the isle where 'Vinyl' is placed and decide to buy the magazine. I would try to sell my magazine in small newsagent, this is because newsagents are a place where many magazines are sold, so somebody may walk into the newsagent, and accidently come across my magazine, see the front cover and decide to my magazine looks very interesting, and decide to make a purchase. Also after if the first few issues are a success then I would plan to offer a subscription, over 'Vinyl's' website, so I would make the customers a fee upfront, so that if they did an a 1 year subscription, then I would already have their payment, so I would be making moeny out of this procedure, and to promote subscription I would charge a yearly fee so customers would be saving an estimate of £15 per year through subscription, rather than buying the magazine monthly via a shop.

These are methods I would use to try and advertise and distribute 'Vinyl' magazine whilst not going over the budget, and also hopefully making a profit.